Ethnic Identity and Shopping Orientations among Chinese and Malay Consumers in Penang
The main purposes of this research are to investigate the role of ethnic identity and acculturation as a determinant of Chinese and Malay consumers approach to the marketplace and the factor ultimately related to consumer preferences information sources. There are few variables were focused in this...
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| Format: | Thesis |
| Language: | English English |
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2004
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| Online Access: | https://etd.uum.edu.my/1455/1/TANG_SU_FURN.pdf https://etd.uum.edu.my/1455/2/1.TANG_SU_FURN.pdf |