Ethnic Identity and Shopping Orientations among Chinese and Malay Consumers in Penang

The main purposes of this research are to investigate the role of ethnic identity and acculturation as a determinant of Chinese and Malay consumers approach to the marketplace and the factor ultimately related to consumer preferences information sources. There are few variables were focused in this...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Tang, Su Furn
التنسيق:	Dissertation
اللغة:	الإنجليزية الإنجليزية
منشور في:	2004
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/1455/1/TANG_SU_FURN.pdf https://etd.uum.edu.my/1455/2/1.TANG_SU_FURN.pdf https://etd.uum.edu.my/1455/
Abstract	Abstract here

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