Ethnic Identity and Shopping Orientations among Chinese and Malay Consumers in Penang

The main purposes of this research are to investigate the role of ethnic identity and acculturation as a determinant of Chinese and Malay consumers approach to the marketplace and the factor ultimately related to consumer preferences information sources. There are few variables were focused in this...

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Bibliographic Details
Main Author:	Tang, Su Furn
Format:	Thesis
Language:	English English
Published:	2004
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/1455/1/TANG_SU_FURN.pdf https://etd.uum.edu.my/1455/2/1.TANG_SU_FURN.pdf https://etd.uum.edu.my/1455/
Abstract	Abstract here

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