The Relationship between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector

This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences customer to buy the produ...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Muhammad Hafiz, Azizan
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2010
الموضوعات:	TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
الوصول للمادة أونلاين:	https://etd.uum.edu.my/2169/1/Muhammad_Hafiz_Azizan.pdf https://etd.uum.edu.my/2169/2/1.Muhammad_Hafiz_Azizan.pdf

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