Factors Affecting Tourism Advertisement Effectiveness in Libya
Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factor...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2010
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| Accès en ligne: | https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf |