Factors Affecting Tourism Advertisement Effectiveness in Libya
Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factor...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf |
| _version_ | 1846512130158755840 |
|---|---|
| author | Burmad, Muhamed Ali |
| author_facet | Burmad, Muhamed Ali |
| author_sort | Burmad, Muhamed Ali |
| description | Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factors and associated receiver reactions that affect advertising effectiveaess. Advertising obviously depends on both the quality of the product being advertised and the quality of the ad itself. There is an unresolved debate about the relative merits of recall and recognition, two commonly used measures of ad effectiveness in tourism sector. |
| format | Thesis |
| id | oai:etd.uum.edu.my:2261 |
| institution | Universiti Utara Malaysia |
| language | English English |
| publishDate | 2010 |
| record_format | eprints |
| spelling | oai:etd.uum.edu.my:22612022-11-23T00:14:30Z https://etd.uum.edu.my/2261/ Factors Affecting Tourism Advertisement Effectiveness in Libya Burmad, Muhamed Ali HF5801-6182 Advertising Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factors and associated receiver reactions that affect advertising effectiveaess. Advertising obviously depends on both the quality of the product being advertised and the quality of the ad itself. There is an unresolved debate about the relative merits of recall and recognition, two commonly used measures of ad effectiveness in tourism sector. 2010-04 Thesis NonPeerReviewed text en https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf text en https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf Burmad, Muhamed Ali (2010) Factors Affecting Tourism Advertisement Effectiveness in Libya. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758917 |
| spellingShingle | HF5801-6182 Advertising Burmad, Muhamed Ali Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title | Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_full | Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_fullStr | Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_full_unstemmed | Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_short | Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_sort | factors affecting tourism advertisement effectiveness in libya |
| topic | HF5801-6182 Advertising |
| url | https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf |
| url-record | https://etd.uum.edu.my/2261/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758917 |
| work_keys_str_mv | AT burmadmuhamedali factorsaffectingtourismadvertisementeffectivenessinlibya |