Factors Affecting Tourism Advertisement Effectiveness in Libya

Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factor...

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Bibliographic Details
Main Author:	Burmad, Muhamed Ali
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf

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