An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia

Air line service like Air Asia has been a big success and threat for other airline service in the country. Those days flying is only related to rich and wealthy people. But now with the cheap fair, everyone can fly. According to Geoffrey's (2009) in his article in Geoffrey mention that AirAsia...

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Bibliographic Details
Main Author: Mir Fariz, Mir Ishak
Format: Thesis
Language:English
English
Published: 2010
Subjects:
Online Access:https://etd.uum.edu.my/2450/1/Mir_Fariz_Mir_Ishak.pdf
https://etd.uum.edu.my/2450/2/1.Mir_Fariz_Mir_Ishak.pdf