Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia

This research explores the impact of relationship marketing on customer loyalty in telecommunication sector. A survey of users of products and services in Telekom Malaysia was conducted to determine the significance and influence of the underpinnings of the relationship marketing such as trust, com...

詳細記述

書誌詳細

第一著者:	Suhaida Herni, Suffarruddin
フォーマット:	学位論文
言語:	英語 英語
出版事項:	2010
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/2454/1/Suhaida_Herni_Suffarruddin.pdf https://etd.uum.edu.my/2454/2/1.Suhaida_Herni_Suffarruddin.pdf https://etd.uum.edu.my/2454/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000767962
Abstract	Abstract here