Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia

This research explores the impact of relationship marketing on customer loyalty in telecommunication sector. A survey of users of products and services in Telekom Malaysia was conducted to determine the significance and influence of the underpinnings of the relationship marketing such as trust, com...

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Bibliographic Details
Main Author:	Suhaida Herni, Suffarruddin
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2454/1/Suhaida_Herni_Suffarruddin.pdf https://etd.uum.edu.my/2454/2/1.Suhaida_Herni_Suffarruddin.pdf https://etd.uum.edu.my/2454/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000767962
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