The Relationship Between Customer Relationship Management (CRM) and Employee Skills to Customer Satisfaction: Case Study at Micro Finance Department, BSN

Globalization and the high level of competition need the banking sector to increase their customer satisfaction for the continuity of business. The popular approach to ensure the customer satisfaction is by practicing the Customer Relationship Management (CRM). The purpose of this study is to identi...

詳細記述

書誌詳細
第一著者: Mohd Nor Hazwan, Yusuf
フォーマット: 学位論文
言語:英語
英語
出版事項: 2011
主題:
オンライン・アクセス:https://etd.uum.edu.my/2513/1/Mohd_Nor_Hazwan_Yusuf.pdf
https://etd.uum.edu.my/2513/2/1.Mohd_Nor_Hazwan_Yusuf.pdf

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