Social Media Marketing: A Tendency of Entrepreneur's Personality Toward Technology Adoption
The emergence of social media has given new perspectives for entrepreneur in adopting the new technology for business purposes. This research adopts the technology acceptance model (TAM) in investigating the mediation effect of perceived ease of use on entrepreneurs' personality and tendency to...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2011
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/2584/1/Rusnifaezah_Musa.pdf https://etd.uum.edu.my/2584/2/1.Rusnifaezah_Musa.pdf |