Strategic Marketing Management Of Islamic Banking In Indonesia

This research is about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got a les intention from Indonesian people...

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Détails bibliographiques
Auteur principal:	Poerbaya, Dwi Tyas
Format:	Thèse
Langue:	anglais anglais
Publié:	2008
Sujets:	HG Finance
Accès en ligne:	https://etd.uum.edu.my/275/1/Dwi_Tyas_Poerbaya.pdf https://etd.uum.edu.my/275/2/Dwi_Tyas_Poerbaya.pdf

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