Intention to Purchase Halal Products Among Consumers
The study of consumer behavior in Malaysia is vital especially when it relates to marketing of halal product. Muslim consumers especially, as well as other consumer segments demand healthy and quality products that conform to Shariah requirements. Therefore, it is worthwhile for companies to take a...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2011
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| Accès en ligne: | https://etd.uum.edu.my/2790/1/Nur_Haslizatul_Liza_Ahmad.pdf https://etd.uum.edu.my/2790/2/1.Nur_Haslizatul_Liza_Ahmad.pdf |