Factors Perceived by Customers in Choosing Restaurant
This paper examines the factors perceived which influence customers’ decision in choosing suitable restaurant for their meals. Since the restaurant sector is one of the fastest growing sectors, it is a paramount important to investigate the customers’ perception on restaurant service quality. Sampli...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/2853/1/NORAZILAWATI_ABDUL_RAZAK.pdf https://etd.uum.edu.my/2853/2/1.NORAZILAWATI_ABDUL_RAZAK.pdf https://etd.uum.edu.my/2853/ |
| Abstract | Abstract here |