Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand

Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key fact...

書誌詳細
第一著者:	Naruephai, Nanchaya
フォーマット:	学位論文
言語:	英語英語
出版事項:	2011
主題:	HF5001-6182 Business
オンライン･アクセス:	https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf

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