Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand

Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key fact...

書目詳細資料
主要作者:	Naruephai, Nanchaya
格式:	Thesis
語言:	英语英语
出版:	2011
主題:	HF5001-6182 Business
在線閱讀:	https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf

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