Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand

Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key fact...

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Détails bibliographiques
Auteur principal:	Naruephai, Nanchaya
Format:	Thèse
Langue:	anglais anglais
Publié:	2011
Sujets:	HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf

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