Determinant of Customer Purchase Intention Towards Residential Properties Market in Penang
This study purposed to determine the purchase intention towards residential properties market in Penang. A field survey of visiting customer to properties companies in Penang was conducted to determine the influence factors of price, product, place/location and promotion on customer purchasing inten...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2011
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/2912/1/Mohd_Amirul_Hafidz_Ahmat.pdf https://etd.uum.edu.my/2912/2/1.Mohd_Amirul_Hafidz_Ahmat.pdf |