A Requirement Model for Customer Complaint System Based on CRM: A Case of Universiti Utara Malaysia
Customer complaints’ play an important role in improving the services in higher institutions, and it is important to know how to handle them more efficiently in order to keep and maintain the relationships with the “customers” such as student, alumnae, staff members, faculty (college) members, and e...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2012
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| Accès en ligne: | https://etd.uum.edu.my/2951/1/Muhammad_Nanda_Rimansyah.pdf https://etd.uum.edu.my/2951/3/Muhammad_Nanda_Rimansyah.pdf |