Opportunities for Green Marketing in Malaysia

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental...

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Bibliographic Details
Main Author:	Noranida, Daud
Format:	Dissertation
Language:	English English
Published:	2012
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/
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