Opportunities for Green Marketing in Malaysia
This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental...
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| Format: | Thesis |
| Language: | English English |
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2012
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| Online Access: | https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/ |
| Abstract | Abstract here |