Opportunities for Green Marketing in Malaysia
This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2012
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf |