The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting
Customer loyalty is gaining considerable interest from academics and business practitioners because both are interested in knowing the driving forces that enhance a company’s competitiveness. Despite the importance of customer loyalty, there is still a lack of comprehensive work to explore how custo...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2012
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/3424/1/LIM_CHOW_YENG.pdf https://etd.uum.edu.my/3424/3/LIM_CHOW_YENG.pdf |