The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting
Customer loyalty is gaining considerable interest from academics and business practitioners because both are interested in knowing the driving forces that enhance a company’s competitiveness. Despite the importance of customer loyalty, there is still a lack of comprehensive work to explore how custo...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2012
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/3424/1/LIM_CHOW_YENG.pdf https://etd.uum.edu.my/3424/3/LIM_CHOW_YENG.pdf |