The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting

Customer loyalty is gaining considerable interest from academics and business practitioners because both are interested in knowing the driving forces that enhance a company’s competitiveness. Despite the importance of customer loyalty, there is still a lack of comprehensive work to explore how custo...

書誌詳細
第一著者:	Lim, Chow Yeng
フォーマット:	学位論文
言語:	英語英語
出版事項:	2012
主題:	HF5001-6182 Business
オンライン･アクセス:	https://etd.uum.edu.my/3424/1/LIM_CHOW_YENG.pdf https://etd.uum.edu.my/3424/3/LIM_CHOW_YENG.pdf

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