The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well-developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of Internet users who purchased online has been...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Nordin, Abdul Jamil
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2012
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/3513/1/s90436.pdf

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