The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well-developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of Internet users who purchased online has been...

書目詳細資料
主要作者:	Nordin, Abdul Jamil
格式:	Thesis
語言:	英语
出版:	2012
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/3513/1/s90436.pdf

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