Positioning Based on Satisfaction Attributes in the Context of a Domestic Tourism Destination: The Case of Yor Island, Thailand
Positioning strategy is often adopted for major destinations, but not for smaller or mini destinations. This research breaks with tradition by attempting to develop and recommend an optimum research-based market-positioning strategy for a mini destination or a small destination i.e. Yor Island, with...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2013
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| Accès en ligne: | https://etd.uum.edu.my/3756/1/s90576.pdf https://etd.uum.edu.my/3756/7/s90576.pdf |