The Relationship Marketing as a Determinant of Customer Satisfaction in Islamic Banking Services
This study aims to identify dimensions that determine the customer satisfaction in Islamic banking services. It involved 224 customers using Islamic banking services was conducted at Institusi Pengajian Tinggi Awam (IPTA) in Perlis involving two institutions, namely Universiti Malaysia Perlis (UNIMA...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2014
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| Accès en ligne: | https://etd.uum.edu.my/4038/1/s813364.pdf https://etd.uum.edu.my/4038/2/s813364_abstract.pdf |