The Relationship Marketing as a Determinant of Customer Satisfaction in Islamic Banking Services
This study aims to identify dimensions that determine the customer satisfaction in Islamic banking services. It involved 224 customers using Islamic banking services was conducted at Institusi Pengajian Tinggi Awam (IPTA) in Perlis involving two institutions, namely Universiti Malaysia Perlis (UNIMA...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2014
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/4038/1/s813364.pdf https://etd.uum.edu.my/4038/2/s813364_abstract.pdf |