Is this the right choice? Factors influencing brand consciousness
The aim of this study is to investigate the factors influencing Brand Consciousness. The researcher used dimensions from various researchers on a sample of 250 local university undergraduate students. Questionnaire was used to gather information. The findings showed that there is a significant relat...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4056/1/s813334.pdf https://etd.uum.edu.my/4056/2/s813334_abstract.pdf https://etd.uum.edu.my/4056/ |
| Abstract | Abstract here |