Is this the right choice? Factors influencing brand consciousness

The aim of this study is to investigate the factors influencing Brand Consciousness. The researcher used dimensions from various researchers on a sample of 250 local university undergraduate students. Questionnaire was used to gather information. The findings showed that there is a significant relat...

Full description

Bibliographic Details
Main Author:	Nor Syahima, Rosnan
Format:	Dissertation
Language:	English English
Published:	2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/4056/1/s813334.pdf https://etd.uum.edu.my/4056/2/s813334_abstract.pdf https://etd.uum.edu.my/4056/
Abstract	Abstract here

Similar Items

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

The relationships between brand attributes and word of mouth on brand identity and brand image
by: Al Kasassbh, Hazem Mohamad Abd Al Ghany
Published: (2017)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
by: Nur Elyani, Hasan
Published: (2009)

An Empirical Analysis Of Debt-equity Choice In Indonesian Companies.
by: Santoso, Augustinus Setiawan"
Published: (2004)

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
by: Shazana, Mohd. Shariff
Published: (2002)

An analysis of household energy choice and consumption in Bauchi State, Nigeria
by: Danlami, Abubakar Hamid
Published: (2017)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
by: Hussain, Ibrahim
Published: (2022)

The Effect Of Image And Brand Trust On Repeat Visitation
by: Abdulqader Algunaid, Najib Mohammed
Published: (2016)

Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
by: Jaibalan, Harirajan
Published: (2012)

An assessment of the moderation effect of intellectual property rights on R&D capabilities and operation performance
by: Herman Shah, Anuar
Published: (2013)

Student's Choice Intention of A Higher Learning Institution : an application of theory of reasoned action (TRA)
by: Hassan, Hajemi
Published: (2000)

Managerial Overconfidence, Inflation Uncertainty, And Capital Structure Choice: Evidence Of Malaysian Shari'ah-Compliant Firms
by: Osman, Khairul Nizam
Published: (2023)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
by: Gebrina, Alifya
Published: (2009)

Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
by: Yen Yen, Yow
Published: (2019)

Factors Influencing Intention Of Malaysians To Shop Online
by: Metani, Ahmed M. I.
Published: (2009)

Factors Influencing Resistance to Change Among Employees
by: Gunalan, Pasubathy
Published: (2010)

An Empirical Analysis Of Debt-equity Choice In Indonesian Companies [HG4224.7. A923 2004 f rb][Microfiche 7685].
by: Santoso, Augustinus Setiawan
Published: (2004)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
by: Irma Nilasari, Irma Nilasari
Published: (2016)

Factors Influencing Auditors' Acceptance Of The Practice Review System
by: Ismail, Sarina
Published: (2006)

Factors influencing employee engagement in Cosmopoint Sdn Bhd.
by: Nur Hazwani, Mansor
Published: (2019)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
by: Laison Sondoh JR, Stephen
Published: (2009)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians
by: Teo , Poh Chuin
Published: (2011)

The Factors Influencing The Success Of Executives In Local Chinese-Based Companies
by: Chong, Kim Fook
Published: (1997)

Factors Influencing Accounting Undergraduate Students To Be Professional Accountants In Indonesia
by: Vina Arnita, Vina Arnita
Published: (2016)

Factors influence adaptive performance among employees of manufacturing firms
by: Cathrine, Romas
Published: (2021)

Factors influencing resistance to change among employees in shipyard operation
by: Noor Fathiah, Othman
Published: (2019)

Mediating effect of the choice of competitive strategy on the relationship between strategic management accounting information usage and company performance: Multiple group analysis on life cycle stage
by: Pu, Zhao
Published: (2023)

Factors Influencing User’s Continuance Usage Willingness Of E-learning In China
by: Jin, Kai
Published: (2024)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
by: Sondoh, Stephen Laison Jr
Published: (2009)

Factors Influencing The Adoption And Usage Continuance Of Broadband Internet Technology Among Individuals
by: Lurudusamy, Saravanan Nathan
Published: (2016)

Factors Influencing Corporate Sustainability Practices And Reporting Among The Developed And Emerging Climes
by: Gold, Nusirat Ojuolape
Published: (2022)

Factors Influencing Data Quality Of The Public Sector Accounting Information System In Indonesia
by: Muliyani, Muliyani
Published: (2016)