Customer relationship management and organization performance among small and medium sized hotels in Langkawi
Customer relationship and organization performance is an important issues among the small and medium size hotels in Langkawi. This is because customer is the main source of income for the organization. Therefore, organization requires seeking methods to improve the customer relationship since it can...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2014
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/4063/1/s809980.pdf https://etd.uum.edu.my/4063/2/s809980_abstract.pdf |