The impact of e-service quality on atitude toward online shopping
The research was designed to fill the gap in the existing body of knowledge regarding attitudes toward online shopping and differences in electronic service quality perception between two different geographical and cultural countries. In addition, this research extended previous effort done in an on...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | https://etd.uum.edu.my/4292/1/s92633.pdf https://etd.uum.edu.my/4292/7/s92633_abstract.pdf |