An international marketing strategy and export performance among Malaysian exporters
The study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adapta...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2013
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| Accès en ligne: | https://etd.uum.edu.my/4355/1/s92083.pdf https://etd.uum.edu.my/4355/2/s92083_abstract.pdf |