Intention to purchase halal products among consumers
Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2015
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf |
| _version_ | 1846512537521094656 |
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| author | Nadiah Rus Liyana, Rusli |
| author_facet | Nadiah Rus Liyana, Rusli |
| author_sort | Nadiah Rus Liyana, Rusli |
| description | Demand for halal products had increased tremendously due to expansion of the Muslim
population worldwide. This study intends to investigate factors such as attitude,
subjective norms and perceived behavioral control that influence the intention to
purchase halal products among consumer in Malaysia. Factors that lead to buying decision among consumer must be understood carefully in order to boost the growth of halal industry. Based on the multiple linear regression analysis, the perceived behavior control is significantly influenced the intention to purchase halal products while attitude and subjective norms are not significantly influenced the intention to purchase. The finding indicates that an individual are able to control their perception and the intention to
purchase halal products. Therefore, marketers, retailers, and manufacturers have to build an effective strategy to satisfy this value among potential consumers in Malaysia. |
| format | Thesis |
| id | oai:etd.uum.edu.my:4616 |
| institution | Universiti Utara Malaysia |
| language | English English |
| publishDate | 2015 |
| record_format | eprints |
| spelling | oai:etd.uum.edu.my:46162021-04-04T08:02:16Z https://etd.uum.edu.my/4616/ Intention to purchase halal products among consumers Nadiah Rus Liyana, Rusli HF5415.33 Consumer Behavior. Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysia. Factors that lead to buying decision among consumer must be understood carefully in order to boost the growth of halal industry. Based on the multiple linear regression analysis, the perceived behavior control is significantly influenced the intention to purchase halal products while attitude and subjective norms are not significantly influenced the intention to purchase. The finding indicates that an individual are able to control their perception and the intention to purchase halal products. Therefore, marketers, retailers, and manufacturers have to build an effective strategy to satisfy this value among potential consumers in Malaysia. 2015 Thesis NonPeerReviewed text en https://etd.uum.edu.my/4616/1/s814435.pdf text en https://etd.uum.edu.my/4616/2/s814435_abstract.pdf Nadiah Rus Liyana, Rusli (2015) Intention to purchase halal products among consumers. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HF5415.33 Consumer Behavior. Nadiah Rus Liyana, Rusli Intention to purchase halal products among consumers |
| title | Intention to purchase halal products among consumers |
| title_full | Intention to purchase halal products among consumers |
| title_fullStr | Intention to purchase halal products among consumers |
| title_full_unstemmed | Intention to purchase halal products among consumers |
| title_short | Intention to purchase halal products among consumers |
| title_sort | intention to purchase halal products among consumers |
| topic | HF5415.33 Consumer Behavior. |
| url | https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf |
| url-record | https://etd.uum.edu.my/4616/ |
| work_keys_str_mv | AT nadiahrusliyanarusli intentiontopurchasehalalproductsamongconsumers |