The influence of service quality, corporate image, trust and satisfaction on customer loyalty: Evidence from banking industry in Libya
The study aims to explore the influence of service quality, corporate image and trust on loyalty with the mediating effect of satisfaction. In this regard, a theoretical model from various studies was conceptualized. Using a survey, a valid sample of 375 bank customers from 500 was drawn through r...
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| Format: | Thesis |
| Language: | English English |
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2015
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| Online Access: | https://etd.uum.edu.my/4620/1/s815313.pdf https://etd.uum.edu.my/4620/2/s815313_abstract.pdf |