Factors determining consumer purchasing intention towards counterfeit sportswear
Increased trading activity involving counterfeit goods was worrying and had become a main intimidation towards the economy. Fast innovative advancements, growth in sportswear industry and increased in government effort in promoting healthy lifestyle have helped foster the development of this issue....
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4649/1/s815939.pdf https://etd.uum.edu.my/4649/2/s815939_abstract.pdf https://etd.uum.edu.my/4649/ |
| Abstract | Abstract here |