An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students

This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of th...

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Bibliographic Details

Main Author:	Sasitharan, Dayanan
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5415.33 Consumer Behavior. HN Social history and conditions. Social problems. Social reform
Online Access:	https://etd.uum.edu.my/4902/1/s811773.pdf https://etd.uum.edu.my/4902/2/s811773_abstract.pdf https://etd.uum.edu.my/4902/
Abstract	Abstract here