Intention and adoption of mobile coupon among mobile phone users in Klang Valley
The arrival of mobile marketing communication has created a new method of sales promotion and advertising technique called mobile coupon. The main objective of this research is to examine the determinants of consumers’ intentions to subscribe mobile coupon and the consequence mobile coupon adoption...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | https://etd.uum.edu.my/4919/1/s92009.pdf https://etd.uum.edu.my/4919/2/s92009_abstract.pdf |