To buy or not to buy: Factors influencing life insurance purchase intention
The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf |