The effect of green marketing tools on millennial intention to purchase green products
The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probabilit...
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| Format: | Thesis |
| Language: | English English |
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2015
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| Online Access: | https://etd.uum.edu.my/5216/1/s815761.pdf https://etd.uum.edu.my/5216/2/s815761_abstract.pdf https://etd.uum.edu.my/5216/ |
| Abstract | Abstract here |