The effect of green marketing tools on millennial intention to purchase green products

The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probabilit...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Wan Nurul Adilah, Wan Yusoff
التنسيق:	Dissertation
اللغة:	الإنجليزية الإنجليزية
منشور في:	2015
الموضوعات:	GE Environmental Sciences HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/5216/1/s815761.pdf https://etd.uum.edu.my/5216/2/s815761_abstract.pdf https://etd.uum.edu.my/5216/
Abstract	Abstract here

مواد مشابهة

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