The effect of green marketing tools on millennial intention to purchase green products

The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probabilit...

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Bibliographic Details
Main Author:	Wan Nurul Adilah, Wan Yusoff
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	GE Environmental Sciences HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5216/1/s815761.pdf https://etd.uum.edu.my/5216/2/s815761_abstract.pdf https://etd.uum.edu.my/5216/
Abstract	Abstract here

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