The effect of green marketing tools on millennial intention to purchase green products

The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probabilit...

書誌詳細
第一著者:	Wan Nurul Adilah, Wan Yusoff
フォーマット:	Dissertation
言語:	英語英語
出版事項:	2015
主題:	GE Environmental Sciences HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/5216/1/s815761.pdf https://etd.uum.edu.my/5216/2/s815761_abstract.pdf https://etd.uum.edu.my/5216/
Abstract	Abstract here

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