Marketing adaptation strategy and export performance of Malaysian manufacturers: Moderating role of external market environment
The purpose of this study is to determine whether there is a significant relationship between marketing adaptation strategy and export performance among Malaysian manufacturers. The marketing adaptation factors surveyed include product adaptation, pricing adaptation, distribution adaptation and prom...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2015
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/5337/1/s92013.pdf https://etd.uum.edu.my/5337/2/s92013_abstract.pdf |