Factors influencing customers' loyalty of mobile service provider among generation Y
Mobile phones are often known as a medium of self-expression and individuality for the younger generation. Generation Y is an important target market for mobile phone service providers. In the Jordanian market, the mobile phone service providers are facing a very competitive environment and many stu...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2015
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/5392/1/s93937.pdf https://etd.uum.edu.my/5392/2/Permission%20to%20deposit%20to%20UUM%20etd%20system.pdf |