Factors influencing customers' loyalty of mobile service provider among generation Y
Mobile phones are often known as a medium of self-expression and individuality for the younger generation. Generation Y is an important target market for mobile phone service providers. In the Jordanian market, the mobile phone service providers are facing a very competitive environment and many stu...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2015
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/5392/1/s93937.pdf https://etd.uum.edu.my/5392/2/Permission%20to%20deposit%20to%20UUM%20etd%20system.pdf |