The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin have affected brand equity significantly. Equally important is the role of relationship quality in build...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2015
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/5442/1/s93561.pdf https://etd.uum.edu.my/5442/8/s93561_02.pdf |