Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
Nowadays, advertising industry in worldwide is experiencing fast and extraordinary changes. Commonly advertising are known to inform, persuade, and remind consumers but sometime prospect consumer’s about the existence of certain product or services in the certain market. Unfortunately, advertising...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://etd.uum.edu.my/5905/1/s817767_01.pdf https://etd.uum.edu.my/5905/2/s817767_02.pdf |