An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
The purpose of this study is to evaluate the outcomes of brand equity on consumer responses by investigating the effects of the overall brand equity on consumer willingness to pay price premium, attitude towards brand extension, brand preference, purchase intention and how brand equity can lead to...
| 第一著者: | |
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| フォーマット: | Dissertation |
| 言語: | 英語 英語 |
| 出版事項: |
2016
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/5928/1/s817535_01.pdf https://etd.uum.edu.my/5928/2/s817535_02.pdf https://etd.uum.edu.my/5928/ |
| Abstract | Abstract here |