The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur

Traditionally, investing is viewed as a rational activity which is carried out based on one’s financial objectives. However, newer theories in investment behaviour view investing as a behavioural science, acknowledging that investors are human beings influenced by behavioural investment factors. Thi...

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Bibliographic Details
Main Author:	Loh, Tong Cheng
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/6096/1/s817523_01.pdf https://etd.uum.edu.my/6096/2/s817523_02.pdf

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